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How do you create a pan-European investment service to expand into new markets that are crowded with competitors? Where do you start when neither the offer nor the investor base has been identified?

We started by developing alternative service options with the client. An attitudinal and behavioral segmentation study then pointed to the most profitable and under-served target. Identification of their unmet needs dictated which services to launch.

"The work done by Prospero gave us a great insight into the segmentation of the European on-line brokerage market and went well beyond the conventionally static, inapplicable and un-pragmatic research that I am used to seeing."
Marketing Director, Credit Suisse

"Their workshops were some of the most stimulating and valuable I've participated in."
Project Sponsor, Credit Suisse