Credit Suisse
Pearle Vision
Full client experience
by category

How does Sotheby's grow the catalogue subscriptions that are central to the development of its auction business?

Our investigation revealed several client segments with distinctly different core motivations for catalogue purchase. These insights informed a more personalized approach to communications and provided the foundation for catalogue marketing.

"The rich insights uncovered in each of your research efforts has reshaped our understanding of our client base and is helping us retool our marketing efforts."
Sr. V.P. Marketing Worldwide, Sotheby's