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How do you launch an online photo service long before digital photography has become mainstream? How do you successfully enter the world of photography when Kodak owns the emotional territory of 'taking photos'?

Consumer research in combination with senior management workshops led to the realization that going digital has changed the social meaning of photography. It is no longer about 'capturing memories' or 'saving moments'. Instead, photography has become a way for us to interact and communicate. Consequently, we anchored the Shutterfly service, brand and identity as a 'communication tool' - all about 'sharing pictures', not 'taking photos'.

"Prospero rocked. They helped us reinvent the world of photography and, as always, we had a great time working with them."
Former brand manager, Shutterfly