Credit Suisse
Pearle Vision
Full client experience
by category

How do you ensure that the Roomba robotic floor vac, the most popular robot in history, becomes an essential item in every household and not just last year's fad?

Together with iRobot's marketers and roboticists, we mapped out a series of alternative scenarios for the future. Then, based on insights from in-home ethnographies and quantitative research, we created a plan for dramatically increasing sales volume and a roadmap for future product innovations.

"Roomba is the first real mass-market consumer robot. With its introduction, we had the chance to define and take ownership of an entire category. One of my first calls was to Prospero. As expected, their work was penetrating, thoughtful and highly effective."
Executive VP/GM, iRobot Corporation